They say if you’re good at something, never give it away for free; but what if I told you that free apps aren’t free? You’re not giving away an app out of the goodness of your heart (unless you’d like to). Instead, by building an app for free, you’re creating an opportunity for new revenue…
How often do you pick up your smartphone throughout the day? When you wake up; when you’re waiting for the shower to get warm; when you’re standing in line for coffee; when you get a push note? The point is society today lives in an alternate world, an iWorld, where everything lives within a dim…
Your company invested in an app, you’ve got your signage up, your coupons and your downloads are pretty high. Now what? Remember the app is an investment, and it will only work if you have a cohesive strategy to maximize your app’s potential and your interaction with your clients. What are you doing to get…
Today, mobile application development technology is evolving at a very shocking pace. However, in a market where quality and performance always come before brand loyalty, creating a fluid user experience (UX) is key to the success of any mobile app development project. User experience is becoming an increasingly crucial feature when it comes to the…
With mobile apps developed for mobile operating systems from Apple, Android, and others, you can create brand awareness and loyalty among a huge number of existing and potential customers. In fact, many customers now expect a business or brand to have its own dedicated mobile app. This means that it is not only becoming a…
I have an iPhone. My coworkers have iPhones. In fact, everyone I know my age has one model of smart phone or another and we use them all of the time. This shouldn’t be a surprise, Millenials own the mobile market. Oracle recently found that 85% of young people (ages 18 – 34) own a…
The app marketplace has vaulted into the millions but in some ways nothing has changed. Consumers only use about 26 or 27 apps a month, according to a Nielsen report posted last month. The time consumers spend with those apps is increasing though– up 63 percent over the past two years. In the fourth quarter…
In the print industry, the price of an ad means the difference between a full-page color spread and a 2-inch blur on F20, which turns into packing material or a cool paper hat more often than revenue. Print advertising is irreplaceable in some respects, but when you’re on a tight budget or just don’t want…
“Loyalty” has always been something marketers – and businesses – care about. Why else do we tell each other (truthfully) that “it costs 10 times as much to acquire one new customer as it does to keep an existing one”? Because we understand, at least when we stop to think about it, that it’s just…
Print is dead, radio is dying and pay per click is too confusing. You need a spark. The marketing you’re doing isn’t clicking the way it once did. Get ready to revamp your business model. The popularity of mobile apps is the key to changing your marketing approach. So what steps should you take to…