It is estimated that 192.40 million people will own a smartphone by the year 2016. This means that the ability to do mobile marketing for your business is likely to increase steadily over the next few years. Fortunately, you are not likely to have to wait for results, since 115.80 million people already have smartphones in the United States. Not just that, but the number of tablet users is around 70 million.
The average American uses eleven apps in one month. Apps are a creative and simple way to do mobile marketing. If you have the money to spend and shop, you may want to create an app in which people can look at your products, rate them and perhaps even interact with them. This sense that they are able to provide feedback will make your customers feel secure and will give you valuable feedback on your products. You may be able to build a website to this effect, but many people enjoy using apps a lot more because they perceive them as more secure.
As of 2013, 76.7% of users in the United States used their phones for text messaging. Text messaging is a great way to keep in touch with your customers and keep their attention focused on the service or product that you are offering.
There is a projected rise in 2013 for mobile payments. This means that companies need to find ways to ensure that customers are able to conduct business this way. It is obviously important that companies have a mobile marketing strategy to approach the year, too.
The use of smartphones and tablets is set to rise in the years to come. This is something that businesses should take advantage of. This type of marketing is not only accessible for retail giants; it is also available for those small companies that want to expand their business in an efficient and surprisingly affordable way.
