The acronym QR actually stands for quick response. Why quick response? That is the entire point of these codes. You can scan them on your phone with your code reader. It is a simple and quick process that has become incredibly popular over the past few years. They have been around a lot longer than you may know, but they were popularized by the widespread use of mobile phones.
The QR code is connected to a website. The mobile phone user takes a picture and the QR code gets scanned. This sends the phone to a bit of online content. If you do not have this website or the content to link a QR code to yet, then you should wait, since QRs always need to be associated with something. Otherwise, they are a little pointless.
Some businesses choose to put QR codes in random areas like bars or places with a lot of foot traffic. You may be surprised at how many people are curious and scan the QR code. You may also want to use QR codes on t-shirts or even near your front door for walk-ins that you may have missed.
Perhaps the most widespread use for QR codes is in print. You can put it in flyers, after articles, even next to your call to action.
QR codes can be generated for free or you can create them with a personalized touch. You should always make sure that you send them to a website which has been optimized for mobile browsing. Otherwise, the person that scanned the code may be unable to read your website and may skip out on visiting your website again altogether. When you implement a QR code, make sure that you are doing it right.
